I’ve always had an obsessive eye for detail. As a consumer, I found that I am drawn to brands and experiences that move me through sensory journeys. I connect on a deeper level with authentic brands that perfect their identity through details.
I am founded in the belief that even the most minute detail can help shape a narrative, and can be incredibly powerful – or detrimental – to any brand.
While a great deal of my career has been focused on the operational facets of a business – from leading a procurement team at a San Francisco startup – to measuring activation and conversion at a technology company, my strength lies in bridging the gap between the operational and creative.
I hold a B.A. from St. Mary’s College of Maryland and a M.B.A. from Babson College’s F.W. Olin School of Business. My studies, while rigorous and structured, have helped shape me to think about the world and business in an abstract manner.
Often, early to mid-stage companies can overlook the small details that ultimately develop their brand identity, or simply lack the time to curate and manage them. C&C Consulting aims to not only drive brand strategy but implement and manage the phases of execution.
(Photography credit: Maaike Bernstrom)