There are so many reasons Lindsay Fair of WOMA Design is on the C&C Short List. Lindsay is a talented web developer and graphic designer (based in Rhode Island just a skip away from Newport), and also just plain cool. It is rare to find “the whole package” when it comes to identifying and presenting a trusted partner to a client (as I discuss here), and she is all that and more.
Lindsay and I have partnered on various projects since the inception of C&C, from email marketing campaigns, brand identity projects, web development, packaging… the list goes on. As we have continued to partner on client projects together, my trust and faith in her capabilities has only deepened. But it’s not always serious business. We are in the creative industry, after all! We’ve celebrated many milestones together with a drink, healthy laughter and a mutual desire to keep the magic going. There is often an inexplicable energy that lends to success, and I find that energy often with Lindsay.
I invite you to get to know Lindsay with a little Q&A while peeking at some highlights from our work together:
Share with us a little bit about WOMA Design…
I began doing freelance graphic design and web development work in 2007, after a stint serving as an in-house web designer for a luxury floral and event production company in Newport, RI. Working amongst the mansions and estates in Newport, I suppose my eye and appreciation for luxury interiors, gardens and entertaining began with that job and is where I’ve found a niche to this day.
The most important thing for a web design client to understand from the outset of said project is...
Who the target user is, what their needs are, and how they want/expect to use your site.
How did you keep busy this summer?
This summer has been an extremely busy one for me. Between fulfilling some exciting client work, and keeping the weeds down in my sizable fruit & veggie garden, I’ve been trying to spend as much time as possible with my husband and two little girls (10 mos. & 3.5 years). We try to get in the ocean, either from the beach or from our boat, every day! We’ve certainly made precious memories, but I must admit that I’m looking forward to a slower paced fall.
What would you identify as one of the more gratifying WOMA Design client projects?
A gratifying project for me is one that I can be completely involved with, from conceptualizing the brand, building out collateral suites and web properties, to continual strategic check-ins. I love forging long-term relationships where I can actually watch and help the business grow over time.
What are the magic ingredients to a successful creative project?
Good communication, trust in the process, and shared a passion.
Mint or Basil?
Basil!
What does it mean to you to run a business in Rhode Island?
It means that chances are, if you also live/work in RI, we know some of the same people and instantly can find commonalities. I find that aspect very helpful when networking. It also means that you can quickly feel like a big fish in a small pond, especially compared to our neighbors in New York and Boston.
What are three Instagram accounts you're loving lately?
A selection of a branding suite completed for Bay-area artist Farell Beam.
A small snippet from an email campaign build-out for Mark D. Sikes.
A mood board concept for home & garden brand, Marchioness.